After launching a new version of their Print Menu Builder, we shifted our focus to promoting the updated tool to potential customers.

Pulling from BeerMenus' existing web style, I created an evolved style guide to use in promotional materials such as this landing page for print menus.

I designed and developed this new print menu landing page, which we formatted as a sales-pitch letter with plenty of graphics and testimonials.

Hero section of landing page, with an email signup form and testimonial above the page fold.

We used labeled graphics of the menus to directly point to the advantages of BeerMenus' print menus.

We needed some striking photos to show off the menus, so I took my camera to a few bars already using BeerMenus print menus and captured some shots of the menus in-situ.

QR Menus

As bars and restaurants re-open during the COVID-19 pandemic, many faced new guidelines to switch to touchless menus. After we launched our QR code menu tool, we created an offshoot of the print menus landing page that focused on touchless menus.

Many of BeerMenus' customers are less familiar with new technologies, so it was vital that we communicate how touchless QR menus work. I shot and edited this video in order to demonstrate how touchless menus work as well as how simple it is for BeerMenus customers to create their menu.