I designed and developed an email template that lists all of the breweries across the U.S. that can ship fresh beer straight to your doorstep. I performed cross-platform testing to ensure that the email looked great on all platforms, including on Gmail, Outlook, Apple Mail, and on mobile devices.
Each weekly email opens with a fun weekly antecdote. I design an eye-catching graphic that corresponds to our opening paragraph each week.
To promote the newsletter and engage our existing users, we launched a "Crispy Boy Summer" merch shop. A crispy boy refers to a light, highly drinkable lager or similar beer that's easy to crush during the hot summer months. I illustrated four beer cans enjoying a day at the beach.