As lead designer for Manning Digital, I spearheaded the redesign for FONA International's website.

FONA is a B2B company that produces flavors for the food and medicine industries. As their sales strategy emphasizes ease of client relations and innovation, it was crucial to create an easily-navigable responsive website that appeared friendly and modern.

Before diving into the design work, I attended their customer conference in order to conduct user research. After developing an understanding of their clients’ needs, I designed and executed the front-end development of the website in Webflow, which was built as a custom WordPress theme.

Homepage hero with a quick links bar to the various subcategories of the food industry that FONA serves.

Learn interior page, linking users to FONA's popular Flavor University program as well as other educational resources for aspiring food scientists.

Hero section for FONA's Insight and Trends reports, featuring bright food photography.

Trends interior page, allowing users to filter by special reports or trends & insights posts. Users can also browse reports by popular tags.

Email design

FONA sends weekly emails with the latest news in the food industry, as well as emails promoting its educational programs. I designed and developed two mobile responsive templates that ensure the FONA message displays well for all subscribers on all devices.